Having an agent is not required, but does help the artist in getting jobs (concerts, tours, movie scripts, appearances, signings, sport teams, etc.). In many cases, casting directors or other businesses go to talent agencies to find the artists for whom they are looking. The agent is paid a percentage of the star’s earnings (typically 10%). Therefore, agents are sometimes referred to as “10 percenters”. Various regulations govern different types of agents. The regulations are established by artist’s unions and the legal jurisdiction in which the agent operates. There are also professional associations of talent agencies.

Talent agents are considered gatekeepers to their client’s careers. They have the ability to reshape and reconstruct their client’s image. They are dealmakers and assist their client by orchestrating deals within the entertainment industry, more specifically in the Hollywood entertainment industry.

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